Cognitive and emotional aspects of purchase intention in innovative consumers

Authors
DOI:
https://doi.org/10.55739/62h3gv77
Keywords:
Consumer behavior, innovativeness consumer, analytic thinking, holistic thinking, systems of thought
Abstract

The following research aims to deepen the understanding of the cognitive and emotional processes associated with purchase intention in consumers from Latin America. Considering the theory of systems of thought on one side and emotions on the other, the effects on purchase intention in consumers with different degrees of innovation are evaluated from a preliminary view. Using psychometric instruments validated in previous research on these topics, the study is applied to a sample of Chilean university students, with differences in sociodemographic variables, such as income levels and educational background. The results indicate relationships between systems of thought and the effects of emotions, both for hedonistic and utilitarian products, with significant differences according to gender, using partial correlations. This study attempts to be a contribution to improve the understanding
of innovative consumer behavior in a Latin American context, from a cognitiveemotional perspective, as a first approach to the deepening of this type of processes, from a regional and cultural perspective.

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Author Biographies
  1. Patricio Olivares Valenzuela, , Universidad Católica Silva Henríquez, Santiago-Chile

    Ingeniero Comercial, Licenciado en Administración, Magíster en Marketing de la Universidad
    de Chile, Académico de Ingeniería Comercial, Facultad de Ingeniería y Empresa, Universidad
    Católica Silva Henríquez. ORCID: 0009-0003-2158-392X

  2. Manuel Jesús Sepúlveda Leyton, , Universidad Católica Silva Henríquez, Santiago-Chile

    Estudiante de último año Carrera de Ingeniería Comercial, Facultad de Ingeniería y Empresa,
    Universidad Católica Silva Henríquez. ORCID: 0009-0004-0803-7075

  3. Camila Belén Caamaño Salgado, , Universidad Católica Silva Henríquez, Santiago-Chile

    Estudiante de último año Carrera de Ingeniería Comercial, Facultad de Ingeniería y Empresa,
    Universidad Católica Silva Henríquez. ORCID: 0009-0008-4812-608X

  4. Joaquín Andrés Hernández Salgado, , Universidad Católica Silva Henríquez, Santiago-Chile

    Estudiante de último año Carrera de Ingeniería Comercial, Facultad de Ingeniería y Empresa,
    Universidad Católica Silva Henríquez. ORCID: 0009-0007-7439-4873

  5. Nicol Vaitiare Bugueño Lartigo, , Universidad Católica Silva Henríquez, Santiago-Chile

    Estudiante de último año Carrera de Ingeniería Comercial, Facultad de Ingeniería y Empresa,
    Universidad Católica Silva Henríquez. ORCID: 0009-0002-7155-1320

  6. Javiera Elizabeth Chancafe Dueñas, , Universidad Católica Silva Henríquez, Santiago-Chile

    Estudiante de último año Carrera de Ingeniería Comercial, Facultad de Ingeniería y Empresa,
    Universidad Católica Silva Henríquez. ORCID: 0009-0008-7126-2725

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Published
2024-03-28
Issue
Vol. 27 No. 27 (2024): Fides Et Ratio
Section
Artículos
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How to Cite

Cognitive and emotional aspects of purchase intention in innovative consumers. (2024). FIDES ET RATIO, 27(27), Pág. 207 - 226. https://doi.org/10.55739/62h3gv77