Ministries of Culture from Andean Community of Nations: Digital Engagement in Facebook

• Edgar Romario Aranibar Ramos

  , Universidade de São Paulo, Brasil

  Author

  https://orcid.org/0000-0001-5926-8544 (unauthenticated)

• Roberto Guillermo Ramos Castillo

  , Universidad Nacional del Altiplano, Perú

  Author

  https://orcid.org/0000-0002-1311-5793 (unauthenticated)

• Rosy Melany Parizaca Ninaja

  , Universidad Nacional de San Agustín de Arequipa, Perú

  Author

  https://orcid.org/0000-0002-6678-0746 (unauthenticated)

• Luis Carlo Zanabria Cabrera

  , Universidad Tecnológica del Perú, Perú

  Author

  https://orcid.org/0000-0002-3144-6158 (unauthenticated)

Culture is essential for individual and collective identity construction, just as it contributes to economic development. Consequently, States present institutions responsible for its promotion, appreciation and preservation. In addition, recognizing the accelerated digitization of services and products, strengthened by the health crisis of COVID-19; States have enhanced the use of digital platforms for communication with their citizens. In response, it seeks to understand the involvement and participation of the digital society in the contents of Colombia, Bolivia, Peru and Ecuador ministries of culture Facebook accounts, to identify which types of posts develop greater engagement, of which there is a cultural apprehension. The method used was nethnographic, non-experimental and phenomenological; content analysis was used, approaching it descriptively and inferentially to derive truthful inferences. onvergences and divergences were identified between theory and digital engagement; the number of posts does not represent a relationship with the number of reactions, comments, or shares, so the quality of the content and other factors are influential. Furthermore, of the four countries, the highest content production is in Colombia, followed by Peru, Bolivia and Ecuador.
However, Peru has the greatest digital involvement.

1. Edgar Romario Aranibar Ramos, , Universidade de São Paulo, Brasil

   Asistente Consular en el Consulado General de República Dominicana en São Paulo. Encargado
   del área de investigación en Centro Pedagógico de Investigación y Proyección Social “César Guardia
   Mayorga” (Perú). Licenciado en Relaciones Internacionales por la Universidade São Paulo (Brasil).
   ORCID: https://orcid.org/0000-0001-5926-8544

2. Roberto Guillermo Ramos Castillo, , Universidad Nacional del Altiplano, Perú

   Catedrático en la Universidad Nacional del Altiplano (Perú). Doctor en Ciencia Política y Gobernanza
   y Magister en Ciencias Sociales con la Mención en Promoción del Desarrollo por la Universidad Nacional
   del Altiplano (Perú) y, Licenciado en Arqueología por la Universidad Católica de Santa María (Perú).
   ORCID: https://orcid.org/0000-0002-1311-5793

3. Rosy Melany Parizaca Ninaja, , Universidad Nacional de San Agustín de Arequipa, Perú

   Profesional en formación en Trabajo Social en la Universidad Nacional de San Agustín de Arequipa
   (Perú). ORCID: https://orcid.org/0000-0002-6678-0746

4. Luis Carlo Zanabria Cabrera, , Universidad Tecnológica del Perú, Perú

   Investigador asociado a la Universidad Tecnológica del Perú (Perú). Catedrático en la Universidad
   Nacional de San Agustín de Arequipa. Doctorando en la Universidad Nacional de La Plata (Argentina).
   Magíster en Ciencias: Con mención en Gerencia Social y de Recursos Humanos y Licenciado en Antropologíapor la Universidad Nacional de San Agustín de Arequipa. ORCID: https://orcid.org/0000-0002-3144-6158

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